All you need to know about iconic Rolex ‘Pepsi’ GMT-Master II
Actor Orlando Bloom wears one, and Pablo Picasso and Che Guevara preferred the timepiece – the new version of which caused a huge stir at Baselworld 2018
“Pepsi” has been on the lips of Rolex enthusiasts – and watch lovers in general – since last month’s Swiss trade fair Baselworld 2018.
For “Pepsi” is the nickname of the latest US$14,000 Rolex GMT-Master II unveiled at the show – a timepiece known by this moniker by many people since its arrival in 1954 because of its bright red-and-blue bezel’s resemblance to the logo of the American soft drinks company.
The last time a new Rolex “Pepsi” timepiece appeared at Baselworld – with an 18ct white-gold case and a price tag of US$38,250 – was in 2014.
The timepiece’s Jubilee five-piece links bracelet design – which made its first appearance on Rolex watches in 1945 – is considered to look a bit outdated by many younger people.
However, it is expected that the new Pepsi will still be one of the most sought-after watches when it does eventually go on sale – if it is ever made available to the public through retail stores at all.
However, whether or not you are one of the eventual lucky owners or not, here are few things you should know about the iconic watch.
The first red-and-blue Rolex GMT Master was launched in 1954 with a bakelite bezel.