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Melissa Ko


American actor and producer Jake Gyllenhaal will be the new face of luxury watchmaker Cartier’s iconic Santos de Cartier timepiece. 
 

Noted for his performance in Brokeback Mountain (2005), which earned him a BAFTA for best supporting role and an Oscar nomination, the 37-year-old Hollywood actor is set to appear in a film advertisement which will appear online and in cinemas this spring, according to New York magazine WWD. 
SIHH 2018: Cartier brings heritage design codes into the future
With a functional and elegant design, the Santos de Cartier watch was first developed in 1904. 
The latest interpretation of the square-face timepiece, which features an interchangeable leather strap and bracelet, was unveiled in Geneva in January. 
 

“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man,” Cartier said in a statement. “A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.” 
 Cartier’s high-jewellery launch draws Sofia Coppola, Diane Kruger and Carey Mulligan
It continued, “Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit.” 
 

The Santos de Cartier watch in stainless steel and calfskin leather straps is priced at HK$54,000, while the timepiece in 18ct yellow gold and stainless steel costs HK$81,500.
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Cartier

Jake Gyllenhaal is the new face of the Santos de Cartier watch

A film advertisement featuring the veteran actor will be online and in theatres this spring

Santos de Cartier, steel

Santos_de_Cartier, steel & calfskin

Santos de Cartier, yellow gold

Magical moment with Sofia Coppola, Monica Bellucci and Bianca Brandolini at Cartier’s event in Tokyo

Sofia Coppola at Cartier Magicien high jewellery collection launch in Tokyo.

[FOR STYLE NOV 16 HAUTE CARTIER USE ONLY] Cartier launches new Cartier Magicien high jewellery collection in Tokyo.

Monica Bellucci

Bianca Brandolini

Loveli

Mari Natsuki

Cartier launches its new Cartier Magicien high-jewellery collection in Tokyo.

Guests attended a gala dinner to celebrate the launch of the jewellery collection.

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A film advertisement featuring the veteran actor will be online and in theatres this spring


Timepieces