‘World’s fastest car’ inspires Parmigiani Fleurier and Bugatti’s newest watch
Named the Bugatti Type 390, the new watch is inspired by the Bugatti Chiron
The watch, unveiled today at Bugatti’s headquarters in Molsheim, France, is the latest collaboration timepiece from Parmigiani and Bugatti’s partnership, which began in 2004.
The design codes for the Bugatti 390 are directly inspired by the Bugatti Chiron, the newest car from Bugatti that boasts 1,500hp and a top speed of 420km/h. Sleek and superfast, the supercar just broke the world record for the 0-400-0 km/h at just 42 seconds, earning the title of “the world’s most powerful and fastest car”.
The watch is no less impressive. “From the beginning, we knew that we [Parmigiani Fleurier and Bugatti] shared the same vision in terms of innovation, reliability and ethics,” says Michel Parmigiani, president of Parmigiani Fleurier.
“Inspired by the philosophy underpinning the development of the Bugatti Chiron, the Bugatti Type 390 and its extraordinary mechanical movement represent a new chapter in this dynamic relationship.”