Rolex renews focus on quality and creativity

The emphasis at Rolex is on expanding and updating iconic models with a renewed focus on quality and creativity.

The brand’s Oyster Perpetual Sea-Dweller was updated for its 50th anniversary with a larger 43mm case and is powered by the new calibre 3235. The movement boasts 14 patents, including the black Cerachrom bezel insert.

The dial features luminescent Chromalight hour markers and hands. In a departure from tradition, a Cyclops lens is at 3 o’clock. The timepiece is water resistant to 1,200 metres and has a power reserve of 70 hours.

The Perpetual Cosmograph Daytona is offered in three versions: yellow gold, white gold and Everose gold. Accompanying it are bracelets made of Oysterflex, an innovative material that hides flexible metal blades within it to make it sturdier.

The dial is complemented by black monobloc Cerachrom bezel. Last year was the first time since 2000 that the brand had introduced a new Cosmograph Daytona, so this year’s new model was a continuation.

The most colourful update this year was the Yacht-Master 40 which boasted a gem-set bezel in a rainbow of colours. The rotating bezel comes studded with sapphires of many hues, green tsavorites and a diamond.

Apart from the new Oyster models, the newest addition to the Cellini line –
the brand’s slimmer and dressier line – received much deserved love with the debut of the Cellini Moonphase.

The timepiece features a sub-dial at 6 o’clock portraying two moons: a full moon made with meteorite applique and a new moon depicted by a silver ring. The moon phase complication is read via the indicator at 12 o’clock on the subdial.