Creative luxury watch straps make for a myriad of customisation possibilities

Feb 9 , 2017

Brands such as Jaeger-LeCoultre, Dior, Chanel, Panerai, Boucheron and Chopard offer fresh and funky strap options

Not too long ago, women used to buy timepieces to be worn day and night, winter and summer and year after year. They were meant to last forever, like diamonds. I inherited my mother’s Omega Constellation – the only watch she had ever owned and worn for more than 30 years.

Today, watches have evolved to complement a women’s wardrobe even though they had always enjoyed a place in the fashion industry. They are as important a fashion accessory as a handbag or a scarf. And, as in fashion, there are trends and, currently, interchangeable watch straps are in. Brands across the board are offering infinite customisation possibilities and a chance to radically alter the personality of a watch, just by swapping the strap.

Models with interchangeable bands have proven to be a big hit especially with the younger and more outgoing females with busy itineraries. Changing a smart leather strap for a fabric one or a metal bracelet means you have three different looks for one watch. Designer watch straps, such as Jaeger-LeCoultre’s collaboration with Christian Louboutin, have also added a a dose of trendiness and glamour to the scene.

Jaeger-LeCoultre’s collaboration timepiece with Christian Louboutin reflects the aesthetics of the shoe designer. The strap features cut-out shapes which resemble the designer’s iconic shoes

And it didn’t take long for the premium brands to wise up to the power of colour as well. Dior created alligator straps for its Dior VIII watch that match the violet and blue palette of Raf Simons’ spring 2015 collection.

The Dior VIII Grand Bal Cancan in white ceramic

Chanel’s Boy.Friend watch, introduced last year, has alligator straps in red or navy that coordinate with two of its most popular nail polishes, making these watches really “cool”.

Chanel Boy.friend paved with diamonds in gold

I particularly like Cartier’s selection of interchangeable straps for its classic Tank and Ronde models. The bright and zesty tones of the straps give the watches a fun and funky edge.

Cartier has a selection of interchangeable straps, in classic, bright and zesty tones for its Tank and Ronde models