What do millennial luxury wellness travellers look for in a holiday?
Today’s young global holidaymakers are focused on their mental health and reducing global plastic consumption, but where do they visit – and with whom?
Who is the global luxury wellness traveller and what does she want?
Keen on the Maldives but cold on China, passionate about reducing plastic and committed to her mental health, today’s wellness traveller is a far cry from your five-star spa-with-hotel-gym-seeking baby boomer.
Check out our detailed profile of what she is looking for, where she wants to fly to most and who her ideal retreat companion is.
1. The global wellness traveller goes on a retreat at least once a year, though she may also book a programme for a special occasion such as her birthday or an anniversary.
2. Like most millennials, she prefers yoga and meditation retreats over fitness-based programmes or spa focused ones.
She is also keen on anti-stress retreats and detox programmes. On the other hand, digital detoxes don’t tickle her fancy at all.
3. Activity-wise she seeks out adventure sports, cooking classes and private nutrition consultations. No matter the retreat type, all-inclusive packages that bundle accommodation, meal plans, therapies and activities are the way forward.
4. Mental health is her top priority, one she values over concerns about body-shaping or weight-loss. Physical health is a close second. What she is not too keen on? Athletic training, silent retreats, fasting programmes and medical tourism.