Is Alix Earle the next Addison Rae? The viral TikTok beauty influencer attends Miu Miu shows, films Rare Beauty GRWM videos with Selena Gomez, and just dethroned Joe Rogan’s podcast on Spotify
- Alix Earle, a 22-year-old TikTokker, reportedly dethroned The Joe Rogan Experience for the first time in two years with her new podcast Hot Mess on Spotify
- Social media users will already be well aware of this viral star, who rose to fame through TikTok and went on to attend Hailey Bieber’s Rhode events and promote Rare Beauty products with Selena Gomez
This rising social media star has cultivated a huge fan base since she joined the platform in 2020, and is now considered to be in the same league as fellow TikTokkers like Charli and Dixie D’Amelio, Addison Rae and Emma Chamberlain. She’s even gained notoriety as the next “It” girl to watch.
She’s gotten so popular that, at the end of September, she became the first person to dethrone The Joe Rogan Experience on Spotify’s podcast charts in two years – albeit briefly – with her podcast Hot Mess. What’s even more impressive? Earle achieved this feat just four days after debuting the podcast.
Here’s what you need to know about this viral beauty guru.
Alix Earle gained 1.7 million followers in a month
Late last year, Earle made headlines for gaining over two million followers on TikTok over the course of a few months. According to Insider, this sharp increase was most significant in December 2022, when she cumulatively garnered 1.7 million followers in just one month alone. She currently has around 5.9 million followers on TikTok. Her content mainly focuses on beauty, fashion and lifestyle videos.
She’s a fashion darling
