The Blackpink of Thailand? Meet 4Eve, the T-pop girl group who just gave a Metaverse concert in The Sandbox – and whose members Jorin and Punch modelled for Dior, Balenciaga and Tom Ford Beauty

Dec 1 , 2023

Meet 4Eve, the Thai girl group that’s giving Blackpink a run for its money. Photo: @4eve_official/Instagram

Members Hannah, Jorin, Punch, Mind, Taaom, Fai and Aheye beat 1,000 contestants from Laos and Thailand on Girl Group Star, and have worked with Balenciaga and Jimmy Choo

First came the Hallyu wave, but now Thai pop culture is on the rise thanks to Blackpink’s Lisa and boys’ love TV shows such as F4 Thailand: Boys Over Flowers starring Vachirawit Chivaaree aka ‘Bright’

If it feels as though you’re hearing about Thai pop culture and music more often lately, that’s not an illusion. The Thai film and TV industry has long carved out a unique niche with its horror – but today it’s becoming even more influential with its “boys’ love” titles. The popularity of shows such as F4 Thailand: Boys Over Flowers starring Vachirawit “Bright” Chivaaree and films like Netflix’s Hunger have further contributed to the rise of Thai pop culture beyond its borders.

It also helps that Lisa, one-fourth of the hit South Korean girl group Blackpink, hails from Thailand. Her success has shone a spotlight on the Thai music scene and given rise to a number of groups that are heavily influenced by K-pop. These days, it’s not uncommon for Thai stars to have millions of social media followers.

4Eve debuted in 2020, after the seven members beat 1,000 others in the show Girl Group Star to debut as part of the band. Photo: @4eve_official/Instagram

Among the music acts gaining increasing popularity at home and across Asia is 4Eve, a seven-member female group that debuted in 2020. The members competed against 1,000 contestants from Laos and Thailand on the reality competition show Girl Group Star for a spot in the band.

The group’s members are Hannah Rosenbloom (Hannah), Jorin Khumpiraphan (Jorin), Tipanan Nilsiam (Punch), Atitaya Tribudarak (Mind), Benyapa Unjit (Taaom), Nattaya Buttura (Fai) and Korranid Laosubinprasoet (Aheye). They released their debut album Tales of 4Eve: The First Album just months after the show aired in 2020.

Jorin, a breakout star, has taken part in the Thai version of The Masked Singer. Photo: @jorinja/Instagram

With more than 300,000 followers on Instagram and pushing a million subscribers and 400 million views on YouTube at the time of writing, the group is slowly accumulating an international following with its catchy Thai tunes that break language barriers.

4Eve’s Punch has appeared in social media campaigns for beauty and skincare brands. Photo: @ppunnch/Instagram

Closer to home, the group and many other Thai acts prefer to interact with fans through a Thai pop platform. The app allows fans to share news and photos of their favourite idols, and stars can speak directly with their fans.

Like many Thai stars, 4Eve uses a T-pop platform to interact with fans. Photo: @4eve_official/Instagram