Meet ‘Little Fresh Meat’ star Jackson Yee: high fashion house Bottega Veneta’s new Asia-Pacific spokesman
Some things you should know about teen singer – part of TF Boys – who is latest attractive, young Chinese male pop star to be signed up by top brands
Bottega Veneta, the Italian luxury goods and high fashion house, has named Chinese singer Jackson Yee as its official “spokesperson” for the Asia-Pacific region.
News of the appointment of Yee, who is still three months shy of his 18th birthday, was announced on August 14.
Fans have been quick to comment on the brand’s official Twitter account how Yee’s personality matches the brand’s motto of being confident, elegant and true to one’s own style.
The announcement tweet has become one of the most retweeted threads over the past few months.
Yee is following on from the throng of China’s “little fresh meat” stars who have been appointed as ambassadors for prestigious brands, including actor Kris Wu – signed by Burberry, Yang Yang (Montblanc) and Lu Han (Cartier).
With more than 51 million fans on Weibo – mainland China’s microblogging website – and having graced the covers of the Chinese editions of Cosmopolitan, T Magazine and Kinfolk, it was no surprise that the rising fashion icon was admired and signed up by Bottega Veneta.
Here are some things you should know about him, if he has been under your radar up to now