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Jaeger-LeCoultre launches Polaris watch collection during SIHH
STORYVivian Chen
Photo booth gives an insider’s look into the brand’s manufacturing secrets in Vallée de Joux
EVENT: Jaeger-LeCoultre Gala
WHERE: Geneva, Switzerland
Happenings: Jaeger-LeCoultre launched its latest Polaris watch collection during Salon International de la Haute Horlogerie (SIHH) in Geneva. The brand’s new ambassador, Benedict Cumberbatch, as well as friends of the brand Jing Boran, Joseph Chang, Diego Luna turned out to support.
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Mixologist Colin Field of Ritz Paris and three-star Michelin chef Mathieu Pacaud prepared the menu for the party. Guests also had fun at the photo booth which gave an insider’s look into the brand’s manufacturing secrets in Vallée de Joux through augmented reality digital application. By Vivian Chen