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5 exciting new luxury fashion collaborations in Asia this July: from Prada dressing ‘Steel Roses’, China’s women’s football team, and a Shang Xia x Florasis set, to Penfolds’ partnership with Nigo

Shang Xia is collaborating with Florasis, while Human Made has a line with Penfolds. Photos: Facebook, @thedorothylau/Instagram
Shang Xia is collaborating with Florasis, while Human Made has a line with Penfolds. Photos: Facebook, @thedorothylau/Instagram

  • This July has seen a number of collaborations pop up in Asia, from Givenchy’s exclusive run of the Voyou bag with Chinese influencer Tao Liang, aka Mr. Bags, to a Florasis x Shang Xia gift set
  • Wine brand Penfolds has tapped Nigo, Human Made founder and artistic director of Kenzo, as its first-ever creative partner, while Japanese architect Kengo Kuma designed unique accessories for Fendi

This month, Asia ruled fashion headlines once again.

From luxury brands partnering with Chinese influencers to exclusive collections created for female football teams, it’s been a lucrative July for the fashion world in Asia so far. And that’s only just the tip of the iceberg.

Here are five new winning collaborations we’ve got our eyes on.

1. Givenchy x Mr. Bags

Givenchy and Mr. Bags are collaborating this year. Photo: @mrbagss/Instagram
Givenchy and Mr. Bags are collaborating this year. Photo: @mrbagss/Instagram
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Givenchy has partnered with famous Chinese influencer Tao Liang, known to the world as Mr. Bags, to create an exclusive limited-edition run of the label’s popular Voyou bag. The special-edition bag was made available exclusively to China via Mr. Bags’ WeChat mini-programme store from July 25.

Mr. Bags with a Givenchy bag. Photo: Mr. Bags
Mr. Bags with a Givenchy bag. Photo: Mr. Bags

Famous for his sense of style and fashion insights, Liang’s name is synonymous with luxury handbags to his fans. He has worked with the world’s biggest fashion houses, including Louis Vuitton, Hermès, Chanel, Christian Dior, Valentino and Gucci.

This is the third collaboration between Mr. Bags and Givenchy, according to WWD. They teamed up in 2017 to create a limited-edition pink Mini Horizon handbag, then again in 2018 for the release of 168 GV3 handbags.

Givenchy x Mr. Bags are collaborating for the third time. Photo: @mrbagss/Instagram
Givenchy x Mr. Bags are collaborating for the third time. Photo: @mrbagss/Instagram

Givenchy first revealed the Voyou during its spring/summer 2023 fashion show. The label touts the piece as a versatile everyday bag, and its design is a sophisticated yet casual slouchy silhouette.