STYLE Edit: McQueen, Burberry and Moncler feature in luxury Hong Kong fashion retailer Joyce’s mind-bending new collaboration with Belgian artist Christophe Coppens
Inspired by the rebellious brands they’re showcasing, as well as tarot cards, The Seven Wonders of Joyce brings in the world’s top creatives for new installations
In its totality, the project is called The Seven Wonders of Joyce, with each “wonder”, or art installation, depicting its own carefully curated portfolio of fashion titans in a fantastical and immersive artistic experience.
“This project brings together many of my favourite roles that I play: an artist, a retail experience imagineer, a designer, a customer, an opera director, a cultural omnivore and a maker of all things beautiful. My partnership with Joyce as the imagineer is the most delightful and aptly named,” said Coppens.
With these new multisensory displays, launched in October for autumn/winter 2020 and continuing into spring/summer 2021, customers are invited to imagine an eccentrically-designed house filled with creatives that are defining our fashion beyond seasonal trends.
Periodically, Joyce plans to pull different artists into the fold, starting with Angelica Hicks, a fashion favourite known for her satirical illustrations.
The dream team conceived the first wonder, The Tower , to lean into the idea of sudden unforeseen change – something we can all relate to in 2020. It is staged as a nightclub seething with hedonism.