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Michael Jordan, LeBron James, Muhammad Ali or Babe Ruth – who is the real GOAT?

ESPN's documentary on Michael Jordan, The Last Dance, is an education for younger generations who never saw ‘the greatest basketball player of all time’ during his 1990s prime. Photo: AP
ESPN's documentary on Michael Jordan, The Last Dance, is an education for younger generations who never saw ‘the greatest basketball player of all time’ during his 1990s prime. Photo: AP

Here’s how Muhammad Ali popularised ‘the greatest of all time’ moniker and why it grew to touch everything in culture

Long before the crying Jordan meme, when Michael Jordan retired from professional basketball (the second time, not the third), he was widely considered “the greatest basketball player of all time”. In the years since, the “greatest” debate has intensified in the context of basketball, as LeBron James, who wears both of the heir apparent nicknames “the chosen one” and “King James,” built an impressive resume that made a comparison with Jordan legitimate. Still, it rankled many in the basketball community in 2018, when James said, “That one right there made me the greatest player of all-time,” in reference to his 2016 championship with the Cleveland Cavaliers.

Somewhere along the way, the phrase “greatest of all time” mutated into the acronym “GOAT,” and it invaded sports fan culture, as indicated by the fallout from James' GOAT comments. You see, there can only be one GOAT, and the Michael vs. LeBron debate is growing increasingly heated as one generation's GOAT squares off against another's.

Michael Jordan reaches high above teammates in the NBA Finals in Chicago, 1998. Photo: AP Photo
Michael Jordan reaches high above teammates in the NBA Finals in Chicago, 1998. Photo: AP Photo
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Into the fray enters The Last Dance, an epic 10-part documentary series on Michael Jordan's 1997-98 Chicago Bulls season. It was originally scheduled to air on ESPN in June to coincide with the NBA Finals but brought forward due to the absence of other sports programming.

No less an authority than Bill Simmons, bestselling basketball book author, one-time ESPN writer and current leader of Spotify-owned TheRinger.com, has floated the idea that the series is a GOAT gambit of sorts: Jordan's attempt to shore up his GOAT case against LeBron's. (Simmons should know. He reportedly liked the suggestion by his friend and colleague Chuck Klosterman that he choose “The Goat” instead of “Grantland” as the name for his now-defunct ESPN sports and pop-culture website.)

Chicago Bulls' Michael Jordan holding the MVP award before the Bulls-Indiana Pacers playoff game in Chicago. Photo: AP Photo
Chicago Bulls' Michael Jordan holding the MVP award before the Bulls-Indiana Pacers playoff game in Chicago. Photo: AP Photo

But the GOAT debate isn't limited to basketball or even athletics. You can find it increasingly far afield from barroom debates about who was better, such as this Reddit thread on who the GOAT e-sports athlete is. And it's even losing its status as a superlative, with some members of Gen Z using it as slang for something that's just really great. Read on to see how far back the concept of the GOAT goes, who has worn it over the years, and how much of our culture is pervaded by GOAT-ness.

Babe Ruth, baseball's former home run king and reigning GOAT

Boston Red Sox player Babe Ruth. Photo: AP
Boston Red Sox player Babe Ruth. Photo: AP