For Evisu boss David Pun, success comes from constant fine-tuning
The keen racing driver has taken his high-end denim business from a niche position and turned it into a truly global lifestyle brand
This story was originally published in XXIV magazine 2018
Effective time management boils down to prioritisation, preparation and patience. So says David Pun, chairman and CEO of Evisu Group, who has turned a niche denim house in Japan into a major lifestyle brand in the region with more than 160 stand-alone shops.
He is also a keen racing driver, competing in professional events such as the Asian Formula Renault Series and China GT with Aston Martin Racing.
Pun says that succeeding in racing and business requires tremendous preparation and constant fine-tuning.
“A lot of people think racing is just about jumping into the car and going driving; but off the track, you really need to focus on your fitness training and racing simulator, and study lots of track videos. On the track, you need to work a lot on the car set-up, review your racing data, and be mindful of the track conditions so that you can react on the spot,” he explains.
“For Evisu, we analyse our in-store data, react to market trends, review our strategies, and constantly fine-tune our products and strategies.”
At work, he has a few habits related to time management.
You can’t always get everything done at work that you want to, so I prioritise the three most important things that need to be done
“You can’t always get everything done at work that you want to, so I prioritise the three most important things that need to be done. You also need to learn to delegate responsibilities to your colleagues.”