Mercedes-Benz opens 9-storey brand centre in Chai Wan – Hong Kong’s largest car showroom

Causeway Bay used to be the heart of Hong Kong’s Mercedes-Benz world. Now it is Chai Wan, with yesterday’s opening of the new Mercedes-Benz brand centre at Zung Fu House, 60 Ka Yip Street, Hong Kong Island.

The marque’s fans in Mid-Levels might say Chai Wan is out of the way, but the location reflects the effect of rising showroom rents on Hong Kong’s luxury car world. Chai Wan is expected to benefit from the opening next year of the Central Wan Chai Bypass, and is closer to the island’s traditional Southside test-drive “circuits” on the Shek O and Repulse Bay roads.

The new 441,000 sq ft, nine-storey brand centre also reminds ambitious Audi and ebullient BMW that Hong Kong is still a Mercedes-Benz town. After all, local dealer Zung Fu and the marque have served Hong Kong’s rich for over 60 years, and now they have created “next-generation facilities and services” to match “customer needs that have evolved and changed over time”.

As a result, Mercedes-Benz’s new Chai Wan brand centre offers a “one-stop shop” for the brand’s owners with “the city’s largest car showroom”; space for “24 display cars” and “fully integrated after-sales facilities”, according to Mercedes-Benz Hong Kong.

And watch out Jaguar, Maserati and Lexus, because Zung Fu seems to have focused more on customer convenience.

“Vehicle maintenance and repair services can now be booked any time, anywhere online, and maintenance service can be completed within the same day,” Mercedes-Hong Kong tells Style. “For those who travel, they can use the new airport Drop & Fly service to have their car serviced while they are away.” New drop-off and pick-up points, such as the Drop & Shop point in Causeway Bay, are being introduced “to minimise disruption and maximise convenience for Mercedes-Benz customers”, the marque adds, citing how the “pioneering service” allows vehicles to be serviced while customers are travelling out of town.