Chanel’s Mademoiselle Privé exhibition set for Hong Kong

Dec 18 , 2017

Chanel’s ‘Mademoiselle Privé” exhibition arrives in Hong Kong on January 13. Photo: Chanel

January’s event at Central’s PMQ, focusing on origins and sources of luxury French brand’s creations, can be booked by downloading free smartphone app

Following on from the success of Chanel’s Coco Café pop-up, which arrived in Hong Kong in June, the luxury French fashion brand will stage its “Mademoiselle Privé” exhibition in the city from January 13.

The free exhibition – open to the public at the creative landmark, PMQ, in Aberdeen Street, Central, until February 10 – offers an insight into the origins and sources of Chanel’s creations.

A special free app has been launched, offering access to the exhibition and a dedicated Chanel website. Photos: Chanel

Chanel has also launched a smartphone app to accompany the exhibition – available since Friday – which offers updates on the exhibition and teaser content.

The free app – which is needed to book admission to the exhibition – can be download on both IOS and Android mobile phones. A mini website dedicated to the event is being hosted on Chanel.com

The exhibition, which visited London in October 2015 and Seoul in June this year, captures the charismatic personality and irreverent spirit of founder Gabrielle “Coco” Chanel and Karl Lagerfeld, the fashion house’s head creative director.

It will highlight the modernity of Coco Chanel’s emblematic creations, how haute couture has been reinvented by Lagerfeld, the brand’s iconic Chanel No 5 fragrance and the re-editions of its “Bijoux de Diamants” fine jewellery collection first created by Coco Chanel in 1932.