Mark Zuckerberg’s Hand Made 1 watch has a successor: independent luxury watchmaker Greubel Forsey launches the newest addition to its line-up, limited to 200 pieces a year

Jan 24 , 2025

Mark Zuckerberg wore the Greubel Forsey Hand Made 1 in a recent announcement video. Photo: @zuck/Instagram; Handout

Zuckerberg wore the Hand Made 1 in the video announcing Meta’s scrapping of its fact-checking; for Greubel Forsey, the Hand Made 2 is the next step in superior, innovative horology

Meta CEO Mark Zuckerberg has been quietly undergoing an image revamp. Recently, he’s ditched the grey T-shirts and nerdy hoodies for shearling jackets – and even a gilded suit for last year’s glitzy Ambani wedding.

As part of his transformation, he appears to be flaunting his billions on his wrist as he displays a growing passion for traditional, analogue complication watches. In fact, he was spotted “geeking out” over Anant Ambani’s US$1 million-plus Richard Mille timepiece during the festivities.

Zuckerberg himself was seen wearing an extremely rare Greubel Forsey watch, which retails for about US$906,000, when he announced the decision to ditch third-party fact-checking on Meta’s social media platforms, Facebook and Instagram and allow more political content.

Mark Zuckerberg wears a rare Greubel Forsey watch as he announces Meta’s move to cut fact-checking on its social media platforms. Photo: @zuck/Instagram

Greubel Forsey’s tourbillon watch, the Hand Made 1, is an exquisite example of Swiss craftsmanship. As the name suggests, it is made by hand and takes 6,000 hours of labour (the equivalent of three years’ work) to create. About 95 per cent of the components are produced using hand-operated tools, including the balance spring, dial and screws. The model features a unique gratté main mainplate, while the partly open dial is hand enamelled.

The Greubel Forsey Hand Made 1. Photo: Handout

The watch is the latest taste of the tech billionaire’s eye-wateringly expensive watch collection, which includes at least three Patek Philippes, three F.P. Journe timepieces, an H. Moser & CIE Streamliner Tourbillon Skeleton, Bulgari’s Octo Finissimo Ultra Mark II and a Jaeger-LeCoultre.

As he stated recently, “watches are cool”. With his new Hand Made 1, Zuckerberg joins an exclusive club of owners. Since the timepiece’s 2019 launch, just two or three have been made each year. That means only about 15 examples exist – and the company has confirmed just one of these masterpieces will be made this year.

The new Greubel Forsey Hand Made 2. Photo: Handout

Greubel Forsey is now launching the Hand Made 2, the successor to its coveted timepiece. The new model, priced at roughly US$685,000, has different architecture and features a handcrafted jewel for the power reserve indicator. It will also be restricted to two or three pieces a year.