7 timepiece highlights from March and April 2024: from Lana Del Rey sporting a Jacob & Co. and LVMH’s Bulgari unveiling the thinnest watch ever, to John Mayer’s new relationship with Audemars Piguet

May 5 , 2024

This spring John Mayer was made “creative conduit” for Audemars Piguet. Watches & Wonders took place in Geneva, and Kyle Kuzma sported a new De Bethune timepiece. Photos: Audemars Piguet; Keystone; @themikeec/Instagram

The world of high horology may have congregated at Watches and Wonders this April, but Geneva also played host to Bovet’s showcase of its latest worldtimer, among other marvels

LVMH’s Bulgari released the thinnest watch ever made at 1.7mm, while De Bethune’s new spaceship timepiece was spotted on Kyle Kuzma’s wrist – but is Michael Schumacher really auctioning his Royal Oaks?

After a roaring start for high horology in January and February 2024, the watch world seems to have maintained its pace with a frenzy of activity this spring – not least because Watches & Wonders returned to Geneva for its 2024 edition.

Whilst the main event drew crowds from April 9 to 15 as brands showed off their key pieces for the year, stunning novelties abounded at other events in Geneva and elsewhere over the last two months. Bovet introduced a worldtimer that mechanically accounted for daylight savings time, and Bulgari took back the world record for the thinnest watch ever made.

Hublot brand ambassador Kylian Mbappé launches the Big Bang Uefa Euro 2024 official watch at Watches and Wonders Geneva in April. Photo: Keystone

Meanwhile, celebrities increasingly involved themselves in watches beyond the red carpet. Kyle Kuzma and Lana Del Rey flexed stunning new watch acquisitions, while John Mayer released a new Royal Oak with Audemars Piguet. Christie’s also announced its coming auction of select pieces owned by F1 legend Michael Schumacher. Most notably, Only Watch looks to resume in May after postponing in November last year.

Read on for 7 of Style’s favourite watch moments from March and April 2024 …

1. Watches and Wonders 2024

Watches and Wonders Geneva returned for its 2024 edition on April 9. Photo: Keystone

Geneva once again played host to what is arguably the highlight of the 2024 high horology calendar as Watches & Wonders returned from 9 to 15 April, opening first to media then to the public during the weekend. This year, the fair expanded to 54 exhibiting brands, increased the days for the public from two to three and saw more than 49,000 visitors take in the latest masterpieces from the world’s leading brands.

Stars working with the brands also made their stop in Geneva – fair goers during the media days may have caught glimpses of – or the crowds surrounding – the likes of supermodel Gisele Bündchen, football legend Kylian Mbappé or Chinese actor Jackson Yee, among others.

Chinese actor Jackson Yee at Watches and Wonders Geneva in Switzerland on April 11. Photo: Keystone

At the fair itself, brands such as Rolex, Patek Philippe, Tudor and Parmigiani Fleurier offered refreshed takes on their classic collections, whilst the likes of Jaeger-LeCoultre, IWC Schaffhausen, Hermès and Vacheron Constantin gave us more complicated and intricate timepieces than ever before.