The biggest revelations from LVMH Watch Week 2024: leadership changes, a spotlight on Bulgari Bulgari (a George Michael fave), Gérald Genta’s Mickey watch, and more from Tag Heuer, Hublot and Zenith
![](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2024/02/06/bc1bb8d7-28ad-4916-bc2d-89b8cddfb271_76ab03d6.jpg?itok=umWqg71M&v=1707209137)
At the annual LVMH Watch Week in Miami, the luxury conglomerate announced key leadership shuffles and presented novelties from its six watch brands: Tag Heuer, Hublot, Zenith, Bulgari and the two newly revived legacy brands Gérald Genta and Daniel Roth, under Louis Vuitton’s La Fabrique du Temps manufacture.
![LVMH Watch Week took place in Miami from January 28 to February 1. Photo: @LVMH/X](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/94af9b2a-5a7b-4819-bcaa-1c4cace9938d_b12d6d37.jpg)
The event took place from January 28 to February 1, and was the first time the group’s new appointments within its watch division made major public appearances.
![Frédéric Arnault is taking on role as CEO of LVMH Watches. Photo: Tag Heuer](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/e52cfcba-6153-45dc-beb0-b65d64cdd967_83158445.jpg)
The restructure is considered a signal of LVMH’s intent to solidify its position in watchmaking. The resilient watches and jewellery categories are becoming increasingly important as the luxury industry slows its growth after several years of post-pandemic growth. With slowdowns in the secondary watch market, political tensions, global events and increased competition for discretionary spending, many of the top executives at LVMH Watch Week expect a more consolidated year of growth.
Still, many expressed confidence that their brands will weather the challenges ahead.
Despite potential headwinds ahead, there was much creativity and connoisseurship at LVMH Watch Week this year, from reviving legacy to reimagining what telling the time can mean.
Here is our round-up of the highlights of LVMH Watch Week, and what it spells for the world of luxury timepieces.
Green still dominates
![The colour green dominated at the Watch Week, as seen in this Carrera piece. Photos: Handout](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/898a62c9-fd20-4bb8-a311-603e8f6701d9_0008ba7b.jpg)
![Bulgari’s new Lucea piece made from upcycled pieces of malachite](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/0f09dcda-4673-40f0-800f-e95d6ce9576a_f014edf0.jpg)
Green was also at Zenith for the brand’s Chronograph Triple Calendar, a refined take of an original prototype from 1969, and in a new Big Bang Unico at Hublot using its proprietary material, Saxem.
![Zenith’s Chronograph Triple Calendar is a tribute to a El Primero in 1969](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/9c689b1e-7e81-4e93-8123-20a24aad4f71_1e38399d.jpg)
Haute horology – but make it fun
![Hublot new MP Tourbillon has no dials or hands](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/fc95f3b4-f462-41f1-8df1-056e953512a0_77a123d8.jpg)
Hublot continues to come up with new ideas in watchmaking. Its new MP (manufacture piece) Tourbillon is more machina than timepiece – after all it has neither dial nor hands.
![Enrico Barbasini and Michel Navas presented a Mickey watch with special Genta-coded features](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/58be4fd1-8be2-4478-8b5b-4be6572b346c_b3e13faa.jpg)
![The Daniel Roth Souscription Tourbillon](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/d7127db9-eb62-4cb2-9c18-5afac4d768d9_59267e46.jpg)
Meanwhile, the Daniel Roth Souscription Tourbillon’s elegance – and its overloaded subscription list – is testament to how watch appreciation has deepened.
Nod to the Eighties
![The Bulgari Bulgari watch counts George Michael as a fan](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/6de6af84-a15b-4e47-8e8a-914055a7464f_af45c66f.jpg)
Bulgari is turning its attention to its Bulgari Bulgari watch, first launched in the 70s as a gift for favoured clients. It gained more popularity in the 80s, and even George Michael was a fan.
Size does matter
![The Tag Heuer Aquaracer Professional 200 Solargraph watch. Photo: @tagheuer/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/124a9b3b-8eee-4291-ad6d-fa9de8ba0bcd_7390c88c.jpg)
![Hublot’s Spirit of Big Bang jewellery watch goes double rainbow](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/06/a8d11d68-6337-4ae2-822f-3fe3ba8edce2_128d17d0.jpg)
Meanwhile, Hublot, better known for its burly watches, is also going smaller with its 32mm fully pavé dial Spirit of Big Bang jewellery watches. The ombre rainbow strap on the rainbow gem-set one is particularly fun.
![](https://assets-v2.i-scmp.com/production/_next/static/media/wheel-on-gray.af4a55f9.gif)
- Frédéric Arnault, former chief executive of Tag Heuer and son of Bernard Arnault, has taken on the role of CEO of LVMH Watches, overseeing Tag Heuer, Hublot and – prompting an industry shuffle
- Master watchmakers Enrico Barbasini and Michel Navas return, and they’ve worked with the legend Genta himself, who designed icons like the Patek Philippe Nautilus and Audemars Piguet Royal Oak