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6 timepiece highlights from Dubai Watch Week, from Louis Vuitton’s Tambour and sister brands, to Breitling’s Avenger range, but which Swiss watchmaker launched The Avener co-designed by the French DJ?
STORYAnders Modig Davin
- Dubai Watch Week, one of the world’s most important horological events, was held on November 16-20 with more than 50 luxury brands exhibiting under the patronage of Sheikha Latifa
- Louis Vuitton highlighted its new Tambour collection and Jean Arnault, director of watches, also spoke about its historical sister brands Daniel Roth and Gerald Genta
Kaleidoscopic mirrors and vintage jewellery watches at Audemars Piguet, podium discussions with Chopard’s co-CEO Karl-Friedrich Scheufele, a collector’s lounge, artisanal workshops and a hall with more than 50 brands ranging from Armin Strom to Vanguart.
Alongside about 25 launches of new timepieces, these were some of the attractions that made thousands of international collectors, industry people and press gather for the sixth edition of Dubai Watch Week, a public event held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum.
Held at The Gate, Dubai International Financial Centre, the event was organised by Ahmed Seddiqi & Sons, which operates multi-brand and mono-brand boutiques in the UAE and beyond.
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Here are six highlights from the luxury watchmakers and their CEOs.
1. Breitling: Avenger
“This event is great. The region is one of the strongest and most sophisticated watch markets in the world, and strongly growing. It is public, it is accessible to everybody, and it is promoting the watch culture of Switzerland,” said Georges Kern, the CEO of Breitling that launched its new Avenger collection at Dubai Watch Week.
“We chose to launch this modern expression of aviation here, because the region is so important for us – and the sheikh wears our watches,” Kern said.
2. Louis Vuitton: Tambour
