Inside Omega’s Seamaster Summer Blue launch in Sanya: Style attended the glamorous event celebrating the luxury watch alongside celebrities from actress Liu Shishi to diving champion Zhang Yi

Aug 15 , 2023

Celebrities (from left) Zhang Yi, Glen Powell, Omega CEO and president Raynald Aeschlimann, Liu Shishi and Qin Zhuo at the Omega Seamaster Summer Blue collection launch in Sanya, China. Photo: Omega

To celebrate the iconic Seamaster’s 75th anniversary, luxury brand Omega held a star-studded event on the famed beach destination of Sanya, emphasising the diving watch’s connection to the ocean

The Seamaster models in the new Summer Blue colourway include the Aqua Terra 150m and Planet Ocean Ultra Deep 6,000m, the numbers indicating the varying water resistance depths

Swiss luxury watchmaker Omega commemorated 75 years of its renowned Seamaster line with the launch of a new colourway for the collection – Summer Blue. Style attended the celebratory event last week in the famed beach destination of Sanya, selected as homage to Omega’s enduring bond with the ocean.

The Sanya beach venue for the Omega Seamaster in Summer Blue launch. Photo: Handout

Omega is a name that stands out for its precision and innovation. The extraordinary Seamaster collection features seven iconic models among a total of 11 watches. Each timepiece has a single tone of blue that represents a different aspect of the ocean and its varying water resistance depths. The watches range from the Seamaster Aqua Terra 150m with a lighter blue dial, perfect for a yacht trip; to the Seamaster Planet Ocean Ultra Deep 6,000m, designed for the darkest depths of the ocean.

Aptly themed “Precision at Every Level”, the launch event brought together an impressive line-up of celebrity guests, friends of the house from the worlds of entertainment and sports, as well as industry insiders. Brand ambassador Liu Shishi, American actor Glen Powell, Chinese short-board surfing champion Qin Zhuo and free-diving champion Zhang Yi were among those who graced the occasion.

The various models in the Omega Seamaster in Summer Blue collection. Photo: Handout

We had the opportunity to get a closer look at the intricate detail and craftsmanship that went into the creation of these watches, such as the commemorative engraved caseback featuring a trident-bearing Poseidon and two seahorses.

Keeping with the ocean theme, the beach served as the backdrop for the Seamaster in Summer Blue collection. A breathtaking display of the timepieces was placed meticulously on pedestals that represented the different water resistance depths – 150, 300, 600, 1,200 and 6,000 metres.

The commemorative engraving on the Omega Seamaster caseback. Photo: Handout

As the sun began to set and the waves gently rolled, we were treated to a candlelit dinner on the beach where the venue was adorned with the Summer Blue colour scheme, accompanied by live music and a surprise display of fireworks over the South China Sea to wrap up the event in the most spectacular way.