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The Cartier Trinity centenary’s glittering after-party in Paris: campaign stars Blackpink’s Jisoo, Paul Mescal, Jackson Wang and Yara Shahidi celebrated the iconic collection with plenty more A-listers
STORYVincenzo La Torre
- Paris hosted Cartier Trinity’s 100th anniversary, where the after-party was attended by celebs like Jake Gyllenhaal and Vanessa Kirby – and ended with performances by Labrinth of Euphoria fame, and Sia
- The collection is known for its three intertwining bands, and the French luxury jeweller will debut its Centenary campaign globally in April, featuring Jackson Wang, Jisoo, Paul Mescal and Yara Shahidi
This year marks the centenary of Cartier’s Trinity, the collection known for its unmistakable three intertwining bands. The French jeweller kicked off what is going to be a full year of celebrations with three events held in New York, London and Paris – homes to historic Cartier boutiques dating back to the early 20th century – all in the same week.
Paris, where Cartier hosted three separate dinners at different locations as well as a star-studded after-party in the city’s landmark Petit Palais, was the last stop and the culmination of a series of happenings highlighting the Trinity classics we’ve all come to cherish – and also showcasing a series of new pieces in a squarish “cushion shape”.
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Arnaud Carrez, senior vice-president and chief marketing officer of Cartier, gave a heartfelt speech that paid homage to Cartier’s long-standing relationship with the four talented young entertainers starring in the Trinity centenary campaign, which was shot in the South of France.
K-pop singer Jisoo of Blackpink, Irish actor Paul Mescal, American actress Yara Shahidi and Hong Kong-born singer Jackson Wang, who all attended the Paris event, star in the photo shoot and video.
The campaign will debut globally in April and celebrates the values most associated with Trinity: unity, diversity and all forms of love, from friendship to family and intimate bonds.