Style Edit: Chanel’s Coco Crush collection embraces freedom of spirit, inspired by founder Gabrielle ‘Coco’ Chanel and stylishly embodied by Blackpink’s Jennie

Jan 20 , 2025

Chanel’s Coco Crush collection is stylishly embodied by Blackpink’s Jennie.
Photo: Handout — Chanel’s Coco Crush collection is stylishly embodied by Blackpink’s Jennie. Photo: Handout

Diamonds and rubies add new sparkle to Chanel’s playful designs in a collection inspired in part by brand founder Gabrielle ‘Coco’ Chanel’s nickname

The Coco Crush collection may have been inspired by sporty founder Gabrielle ‘Coco’ Chanel’s love of the equestrian world, but it has gone on to become a symbol of empowerment and style for modern women around the globe.

Coco Crush debuted in 2015 and is named for Gabrielle’s playful childhood nickname. Capturing a spirit of freedom, joy and lightness, it immediately made waves with its eye-catching motif inspired by the quilting on horse blankets and jackets worn by stable boys.

Chanel Coco Crush bracelets with a quilted pattern that recalls that of horse blankets. Photo: Handout

Versatile and easy to wear, the streamlined jewellery collection was designed to adapt to any occasion, making it even more alluring. Fusing strength and femininity, curves and angles, it embodied the maison’s inimitable DNA and style.

Coco Crush’s intricate designs – each incision on the gold’s surface is crafted with precision to recreate a special weave – highlight the sensual lines of each jewel. In 2015, Chanel also created its beige gold – a signature hue that pays tribute to Gabrielle’s love of the chic shade.

The new Chanel Coco Crush collection embraces a bold, modern attitude. Photo: Handout

Beige holds a special place in Mademoiselle Chanel’s history. It was the colour of her first triumphs: the tweed of her suits, the weave of her knits, the leather of her bi-coloured shoes. In the Coco Crush collection, this sophisticated shade also mirrors the velvety texture of the skin, flattering every complexion.

Now, a new chapter in the Coco Crush story is unfolding, giving women another opportunity to express their personal style. The new designs encourage women to mix and match pieces from the Coco Crush universe, while embracing a modern attitude that is resolutely Chanel.

Chanel Coco Crush necklace in 18k beige gold with ruby. Photo: Handout

For the latest creations, Coco Crush welcomes a new shade that is also unmistakably Chanel: red. “Red is the colour of life; I love red,” Coco Chanel used to say. While the hue has appeared across many of the maison’s creations, from leather goods to cosmetics, it is highlighted in Coco Crush for the first time in the form of the ruby. Set in the hollow of a C-shaped pendant, or glimmering at the centre of an O on a bracelet, the vibrant ruby symbolises love, passion, desire and power, making these stunning pieces the perfect gift for Lunar New Year or Valentine’s Day.