Style Edit: Model Andreea Diaconu is the face of Graff’s I Wish campaign – dazzling jewellery for the holiday season, featuring rare gems like a 38.88-carat fancy intense yellow oval diamond
Each piece in the collection embodies the brand’s commitment to exceptional craftsmanship – blending heritage with innovation to create timeless heirlooms for successive generations
As the holiday season approaches, the quest for gifts that endure gets all the more enchanting. Graff’s I Wish campaign captures this magic with an exquisite collection of jewellery that merges artistry with innovation.
Graff’s commitment to impeccable craftsmanship ensures that every piece embodies the passion of the Graff family, who still run the business. Over the last six decades, the house has worked with a number of rare gems, including the Graff Sweethearts, an antique canary-hued Star of Bombay from a maharaja’s collection; and the famed Wittelsbach-Graff blue diamond, once part of the Austrian and Bavarian crown jewels. These iconic stones cement Graff’s standing as one of the most revered jewellery houses, blending heritage with cutting-edge design.
The I Wish campaign invites one into a world of exceptional gemstones, each one reimagined as a wearable work of art. Among its stand-out pieces is the dazzling 38.88-carat fancy intense yellow oval diamond ring, encircled by a halo of brilliant white diamonds – a testament to Graff’s fearless creativity and bold vision.
Another show-stopper, a dramatic bracelet, showcases a six-carat kite-cut Colombian emerald, flanked by a row of baguette-cut emeralds, highlighting Graff’s craftsmanship. Also featured are a pair of stunning fancy intense yellow diamond earrings, each holding a 25-carat stone that appears to float, catching light with every movement. These pieces not only exude luxury but are visual declarations of Graff’s unrelenting pursuit of perfection.
Model Andreea Diaconu brings the jewels to life in the latest campaign, styled by Kate Phelan and shot by photographer Nicolas Kantor. From the bold Laurence Graff Signature collection to the graceful Butterfly and Tilda’s Bow designs, each piece captures the essence of a modern heirloom – crafted to be treasured and passed on. Graff’s commitment to artistry is evident in every detail, with master artisans dedicating many hours to perfecting each design. This precision, paired with Graff’s access to some of the world’s rarest gemstones, creates jewellery that’s extraordinary and enduring.
