How to style Hong Kong’s ‘grandmacore’ fashion trend: source staples with a luxury twist, from flared Chanel dresses like the one seen on Louise Wong, to Dior loafers, knits and collars à la Grace Chan

Jul 14 , 2023

Dorothy “Polkadot” Quock and Grace Chan both rocking the grandmacore fashion trend. Photos: @chinatownpretty/Instagram, @ghlchan/Instagram

An unlikely trend has dominated Hong Kong street style of late, and it’s drawn inspiration from the city’s indomitable elders – ‘grandmacore’ celebrates comfort and practicality in all its forms

If you’re looking to channel your inner granny, we’ve compiled a how-to guide on the chicest ways to do so – from Miu Miu crepe de chine dresses to Vivienne Tam’s kung fu jackets

Grandmacore is one of the many “fashion-cores” to have done the rounds on the internet lately. Celebrating the timeless elegance and sophistication of the older generation, it’s no surprise that fashionistas have also been quick to jump on the trend.

It coincides with the growing demand for vintage, preloved fashion – and shoppers are now turning to their grandmothers’ wardrobes for outfits that are not just comfortable, but quirky, unique – and which often boast fascinating backstories.

Vintage thrift shop Mee and Gee in Central, Hong Kong. Photo: Sarah Stamp

In Hong Kong, grandmas seem to have an agreement on the uniform they put on for everyday wear: something comfortable and practical with a trad pattern here and there.

They also seem to prioritise classic styles that never go out of fashion, such as tailored suits, silk blouses and simple dresses.

Elderly women sitting on a bench in Hong Kong. Photo: Getty Images

This checklist can easily be adapted by younger generations to put their own twist on. Here’s how you can channel your stylish inner grandma – and we’re looking to celebs who have already owned this trend:

Back to grandma basics

Mrs. Lee proudly wears her floral blouses and linen pants. Photo: @chinatownpretty/Instagram

The basic attire worn by most Hong Kong grandmas is a blend of the traditional and modern. Vintage collared blouses, preferably patterned, are a popular staple, and so are comfortable loose trousers.