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Style Edit: Shanghai Tang’s ‘Source of Strength’ SS 2024 show at Milan Men’s Fashion Week – the Hong Kong-born brand celebrates Chinese elegance and traditional tea silk at Mudec museum

Shanghai Tang unveiled its spring/summer 2024 collection at Milan Men’s Fashion Week. Photos: Shanghai Tang
Shanghai Tang unveiled its spring/summer 2024 collection at Milan Men’s Fashion Week. Photos: Shanghai Tang
Style Edit

  • On June 19, the luxury fashion house – founded by Hong Kong’s David Tang in 1994 – brought its traditional Chinese craftsmanship to the international stage at Milan Men’s Fashion Week
  • Entitled ‘Source of Strength’, the collection takes inspiration from the relationship between humans and nature, and coincides with 2024’s Chinese Year of the Dragon and the brand’s 30th anniversary

Renowned luxury fashion house Shanghai Tang showcased its symbolic 2024 spring/summer men’s collection at Milan Men’s Fashion Week on Monday.

The unique museum show titled “Source of Strength” took inspiration from the symbiotic relationship between humans and nature. At Museo delle Culture, Milano (Mudec), the brand married tradition and innovation in looks ingrained with Chinese elegance.

Shanghai Tang brought colour and vibrancy to Milan Men’s Fashion Week on June 19.
Shanghai Tang brought colour and vibrancy to Milan Men’s Fashion Week on June 19.
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Established in Hong Kong in 1994 by the late David Tang, Shanghai Tang’s roots trace back to a tailor shop dedicated to safeguarding Chinese traditional craftsmanship.

Shanghai Tang was established in Hong Kong in 1994 by the late David Tang.
Shanghai Tang was established in Hong Kong in 1994 by the late David Tang.

Over the past 30 years, the fashion house has established itself as a pioneer of preserving traditional Chinese handicrafts while modernising and reinterpreting the long history of tea silk.

Shanghai Tang aims to pass on traditional Chinese handicrafts to modern generations.
Shanghai Tang aims to pass on traditional Chinese handicrafts to modern generations.

The house’s fabric manipulation technique has deep connections to Chinese cultural heritage. Its 2024 spring/summer collection is filled with the idea of the “primitive”.

Shanghai Tang’s designs are inspired by the concept of the “primitive” this season.
Shanghai Tang’s designs are inspired by the concept of the “primitive” this season.
From traditional silks treated with natural dyes to fabrics including linen, cotton and silk that have undergone stone washing, the collection shows the powerful impact that tradition can have on modern materials and designs.