London Fashion Week 2023: Inside the epic Moncler Genius show – Adidas Originals, Pharrell Williams, Alicia Keys and more of the luxury brand’s new ‘co-creators’ took over Olympia London

Feb 22 , 2023

The Moncler Genius presentation combined live performance, fashion presentations and art installations. Photos: Moncler

The Italian fashion house introduced new ‘co-creators’ in art, music and design and sport, from Mercedes-Benz to Jay-Z’s Roc Nation entertainment company

Celebrities including Serena Williams and Lewis Hamilton looked on as models strutted in signature puffer jackets and rugged outerwear through a slew of creative installations

Italian luxury brand Moncler unveiled an expansion of its Moncler Genius collaborations project at London Fashion Week on Monday, February 20, introducing new “co-creators” in the realms of art, music, design and sport.

Alicia Keys, Little Simz and Cleo Sol gave a performance during the Moncler Genius presentation during London Fashion Week on Monday.

Italian luxury brand Moncler just held its The Art of Genius live show at Olympia London exhibition centre.

The label, known for its puffer jackets, took over the Olympia London exhibition centre with its The Art of Genius live show, with the likes of singers Pharrell Williams and Alicia Keys, rapper Jay-Z’s entertainment company Roc Nation and brands Mercedes-Benz and Adidas Originals among others having their own space to present their creative concepts.

Footwear designer Salehe Bembury’s The Art of Elements installation.

Palm Angels’ The Art of Lightness installation took inspiration from snow – appropriate for Moncler’s signature puffer jackets.

The real stars of FRGMT’s The Art of Love presentation were little LOVOT robots designed in Japan (pictured at the bottom centre).

For Williams’ The Art of Terrain concept, models dressed in khaki camping outerwear walked around a set covered in grass.

The ever-stylish Pharrell Williams matched his outfit to his verdant The Art of Terrain installation.