Advertisement
Advertisement
Advertisement

Nike and Tiffany & Co. to launch US$400 sneakers: the Air Force 1 ‘1837’ limited-edition shoe collaboration comes after the LVMH brand worked with Beyoncé and Jay-Z – but some are calling it ‘lazy’

Tiffany & Co. is collaborating with Nike on a limited-edition sneaker. Photo: Tiffany & Co.
Tiffany & Co. is collaborating with Nike on a limited-edition sneaker. Photo: Tiffany & Co.
Fashion

  • Retail giants Nike and Tiffany & Co. announced their collaboration on Instagram earlier this month, sparking mixed reactions from sneakerheads on Twitter with some calling it ‘lazy’
  • The Nike Air Force 1 Low Tiffany & Co. ‘1837’ shoes are made with black nubuck leather on the upper with a swoosh in Tiffany blue, and join other brands like Gucci that has also worked with Nike

It’s official: a Nike and Tiffany & Co. collaboration trainer is on the way!

Tiffany & Co. and Nike confirmed a collaboration in 2023. Photo: @tiffanyandco/Instagram
Tiffany & Co. and Nike confirmed a collaboration in 2023. Photo: @tiffanyandco/Instagram
Both companies took to social media over the weekend to advertise the collaboration. In separate Instagram posts, the retailers revealed the shoebox for the upcoming trainer. Nike and Tiffany also took out a full-page ad in January 29’s print edition of The New York Times featuring the words “A Legendary Pair”.
Advertisement

The trainer, dubbed the Nike Air Force 1 Low Tiffany & Co. “1837” features an all-black nubuck leather on the upper with a swoosh in Tiffany blue, the light medium robin’s egg blue of the brand’s jewellery boxes, according to unofficial images leaked online.

The collaboration has been rumoured for weeks, but is now expected to release this spring and retail for US$400. Shoe quantities will be very limited, according to Sole Retriever.

The shoe marks Tiffany & Co’s first collaboration with Nike. But in 2005, the jeweller’s banner colours were the inspiration for the Diamond Supply Co and Nike SB Dunk lauded by skateboarders and sneakerheads alike. Resale for the shoe starts at US$1,850 on StockX.

The collab comes as Tiffany works to shake off its old-fashioned image and attract younger customers. Tiffany has worked on a number of collabs since LVMH acquired the brand in 2021. including partnering with Beyoncé and Jay-Z. Gucci, another brand owned by LVMH, has released several collabs with Nike.

So far, trainer collectors on Twitter are not as impressed with the upcoming Nike and Tiffany & Co. collaboration. Some are calling the shoe design lazy.

This article originally appeared on Insider.
Want more stories like this? Follow STYLE on Facebook, Instagram, YouTube and Twitter.