5 rookie K-pop groups rocking the luxury fashion world: NewJeans’ Danielle is ambassador for Louis Vuitton, while Ive’s Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at Ami
- Rookies or not, NewJeans has taken K-pop by storm since its debut in July 2022 and Burberry, Gucci and Louis Vuitton have all signed its members – but they are not alone, as Aespa’s got Chopard too
- Ive’s Wonyoung is the face of Miu Miu, NMixx was tapped by Loewe in September 2022, while Enhypen members are ambassadors for French menswear label, Ami – not bad for K-pop’s fourth generation
Actors like Lee Min-ho, IU and Yoo Ah-in have all had their fair share of ambassadorships over the years.
On the K-pop idol front, we’ve seen this interest in how all seven members of BTS were welcomed to the Louis Vuitton family in 2021, and Blackpink members’ long-standing individual partnerships with brands (Jennie with Chanel, Jisoo with Dior, Lisa with Celine and Rosé with YSL).
In the past, the title of brand ambassador was only bestowed upon veteran actors and idol group members with years of experience. It was rare for rookies, or stars new to the entertainment scene, to represent luxury brands right away. But with the continuing Hallyu explosion, we’re seeing more brands tap the promising idols belonging to K-pop’s fourth generation of stars.
Here are five fourth generation K-pop idol groups – or groups who debuted just two to three years ago – whose members are ambassadors for the likes of Louis Vuitton, Miu Miu, Chopard, Loewe and Ami …
1. NewJeans
