STYLE Edit: Luxury jewellery brand Graff’s latest Tilda’s Bow collection – adding glamorous gems to the delicate bow
- The Tilda’s Bow collection captures the femininity and delicacy of a bow, according to Graff’s design director
- The brand, founded in London in 1960 by ‘King of Diamonds’ Laurence Graff, is famed for its expertise with the stone
Founded in London in 1960 by Laurence Graff – the man often called the “King of Diamonds” – Graff has swiftly become one of the leading purveyors of the glittering gems, creating jewellery that many a woman would dream of owning. Its latest Tilda’s Bow collection, for instance, is a veritable daydream come to life.
The collection centres on the bow, a feminine motif that Graff has long had in its repertoire of gems and jewels. In this collection, each knot and bow looks as though it’s been caught in mid-action.
“At Graff, we have long been inspired by the image of a bow and its femininity, delicacy, and sensuality,” says Anne-Eva Geffroy, Graff’s design director. “With the Tilda’s Bow collection, we capture the precise moment when a woman finishes tying a bow on her dress or in her hair – the loose, organic shape and expressive movement.”
