LVMH boss Bernard Arnault’s son Alexandre gets a key role at Tiffany & Co. – 6 reasons why we are excited to have the former Rimowa CEO on board the French luxury group’s newest acquisition

Jan 31 , 2021

Bernard Arnault, head of luxury group LVMH, has picked his son Alexandre Arnault to be the new executive vice-president of their recent acquisition, Tiffany &Co. Photo: @alexandrearnault/Instagram

Alexandre Arnault took the luggage brand into the luxury sector thanks to millennial-friendly collabs with artists like Alex Israel, Daniel Arsham, Virgil Abloh and Kim Jones – now at 28 years old he’s ready for a bright new challenge

Kicking off 2021 with some big luxury news, LVMH chairman Bernard Arnault named his second son, Alexandre, as executive vice-president of product and communications at Tiffany & Co – the iconic New York jeweller finally bought by the French conglomerate at the end of last year following a protracted acquisition process. Formerly one of the youngest luxury CEOs in the industry, we’ve watched Alexandre enhance the profile of Rimowa in terms of sales, branding and visuals.

While travel has been on hold pretty much everywhere, the luggage brand still opened six new stores in China, four in Korea and others elsewhere during the pandemic, according to Forbes.

You might wonder how he transformed the family business into a multimillion dollar-making label beloved of millennials in just five years. And now he’s at Tiffany & Co., another brand with over a hundred years of history, can he perform the same trick there? Here we look at his work, his personality and his passion that contributes to his success so far.

Collaborating with trending artists

From left, Kim Jones, artistic director of Dior and Fendi, with Alexandre Arnault, executive vice-president of Tiffany & Co. Photo: Handout

Bringing in fresh ideas and new customers is one of the best ways to grow without changing too much of the house style. Alexandre is well connected with happening global designers and artists such as Alex Israel, Daniel Arsham, Virgil Abloh, Kim Jones and more. During his time at Rimowa, he launched multiple limited edition suitcases and accessories, with the exclusive designs helping to create hype and appealing to millennials – even becoming luxury symbols.

Exploring the world

Alexandre Arnault, executive vice-president of Tiffany & Co. Photo: @alexandrearnault

If you follow @alexandrearnault on Instagram, you notice that he likes to travel to meet new people and visit new places. Discovering the undiscovered might help explain how he can think out-of-the box, giving him the chance to understand and learn more about different markets and cultures.