Review / What do Louis Vuitton Horizon 2.0 earbuds have over Apple’s AirPods Pro? The luxury take on the Master & Dynamic MW07 Plus just got a sleek new makeover
Fendi, Alexander Wang and Dolce & Gabbana have all rocked earbud collaborations in their runway shows, often with Beats by Dr Dre, but LV have taken fashion x tech brand partnership to the next level
Now the French fashion house has released a new neon green version of their 2020 Horizon 2.0 wireless earbuds. It puts them in a completely different league than Apple’s AirPods Pro and costs a cool US$1,180 (HK$9,200) a pair.
You know tech accessories are becoming essentials when luxury lifestyle brands start doing collaborations involving them. In the early days, before the mobile phone market was dominated by Apple and Samsung, we saw Dolce & Gabbana work with Motorola, and Prada with LG.
These days, collaborative efforts seem to increasingly focus on headphones with brands such as Fendi, Alexander Wang and Dolce & Gabbana featuring them in runway shows. Most of these collaborations are with Beats by Dr Dre and involve mostly a logo or branding element on an existing product.
LV has taken it up a notch with their Horizons earbuds. Even if the hardware is essentially the same as the US$299 MW07 Plus by Master & Dynamic, it’s the strongest branding proposition we have seen in a long while.
Packaging
