STYLE Edit: Antonia opens multi-brand boutique store at K11 Musea – now Hong Kong fashionistas have it all

May 8 , 2020

More than 50 spring/summer looks were curated by Antonia Giacinti to celebrate the K11 shop’s launch. Photos: K11 Musea

With its hyperrealistic mannequins, the new K11 Antonia store offers a one-of-a-kind shopping experience, with pieces from luxury houses and streetwear brands including Bottega Veneta, The Attico, Alessandra Rich, Miu Miu, Chloé and others

Bottega Veneta, The Attico, Alessandra Rich, Miu Miu, Chloé … There are not many shops that carry pieces from both luxury houses and avant-garde streetwear brands.

K11 Musea has unveiled the first Hong Kong flagship of Antonia, the Milan-based multi-brand boutique founded by style mavens and power couple Antonia Giacinti and Maurizio Purificato.

If you are in the know, you might have already visited Antonia’s Macau outpost, located at The Parisian Macao. It is the first Antonia store in the Asia-Pacific region.

The mannequins on K11 Antonia’s shop floor are made using 3D scanning and print technologies which look hyperrealistic because they are modelled on real people.

But now, Hong Kong fashionistas no longer need to take a ferry to Macau for a one-of-a-kind shopping experience.

Art-retail destination K11 Musea has dedicated 5,700 square feet of space to the new K11 Antonia store, designed by Antonia’s long-time professional partner, Italian architect Vincenzo de Cotiis. The translucent pastel pink sneaker wall in the men’s area, made with specially treated fibreglass, appeals to sneaker fans, while the custom-sculpted curved marble island in the women’s area displays seasonal looks for Instagram-worthy moments.

Founders of Antonia – Maurizio Purificato and Antonia Giacinti

The hyperrealistic mannequins on the shop floor are made using 3D scanning and print technologies and modelled on real people.

This is not the first time that K11 Musea founder Adrian Cheng has delivered fashion-forward experiences to his Victoria Dockside mall.

Muse Edition, the K11 Musea fashion annex where Antonia is located, is filled with buzzworthy, cult-status brands. Golden Goose, famous for its exclusive shoe customisation, opened its first Hong Kong flagship store on the ground floor location at the end of last year.

More recently, Hong Kong’s first Chiara Ferragni flagship opened at K11 Musea (the namesake founder being one of the world’s most followed fashion bloggers).