Chanel enlists Oscar-winning director Sofia Coppola for its Mademoiselle Privé Tokyo exhibition

Oct 27 , 2019

Chanel is bringing its Mademoiselle Privé exhibition to Tokyo this autumn. The exhibition aims to take visitors through creative processes of the fashion house.

Featuring a video created by director Sofia Coppola and five new exhibits, the latest Tokyo showing is inspired by Coco Chanel’s private creation studio

Chanel is bringing its Mademoiselle Privé exhibition to Tokyo this autumn. The project had its first showing in London four years ago, then moved to Seoul, Hong Kong and, this year, Shanghai. For its fifth incarnation, the brand enlisted Oscar-winning director Sofia Coppola. Her two-and-a-half minute video collage – In Homage to Mademoiselle – can be seen on YouTube.

More than just a display of media and memorabilia, the exhibition aims to take its audience right into the creative process behind some of the fashion house’s most iconic designs.

To “capture the essence of Chanel”, Coppola said she looked into the brand’s archives. “I loved looking through the footage of so many beautiful collections and the iconic women throughout its history,” she says.

Oscar-winning director Sofia Coppola has produced a collage video for Chanel’s exhibition campaign.

Sofia Coppola’s video includes Marilyn Monroe, who once said she wore ‘five drops of Chanel No. 5’ and nothing else in bed.

Faces featured from today include Lily-Rose Depp, Liu Wen and Soo Joo Park. Jackie Kennedy and Elizabeth Taylor were earlier Chanel fans. Above all, however, Coppola’s video shows Marilyn Monroe, who famously said she wore “five drops of Chanel No. 5” and nothing else in bed.

The exhibition will be at running at the B&C Hall-Tennoz in Tokyo from October 19, 2019 to December 1, 2019.

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