Inside the Tokyo Edition, Ginza, the city’s sleekest new luxury hotel: with 86 rooms, a cocktail lounge, brasserie and rooftop wine bar, this Kengo Kuma-designed oasis is nestled in the heart of Tokyo
The newest addition to the Edition line of hotels is situated in Tokyo’s bustling high-end fashion district, minutes from popular hotspots like the Dover Street Market Ginza and Ginza Music Bar
One gets the sense this isn’t a hotel designed for typical tourists looking to kick back, relax and unwind, and that being said, it’s worth keeping in mind that Ginza isn’t the kind of destination designed for your typical tourist anyway. The area is Tokyo’s most famous luxury shopping district, rivalled only by the likes of New York’s Fifth Avenue; a fitting location for the Edition brand’s latest boutique hotel concept in the city.
A keen eye for culture and appreciation of the arts is always key to enjoying the full Edition experience, and given that Tokyo contains multitudes of each, expectations of even what is arguably the world’s sexiest hotel brand were bound to be high when the Ginza outpost opened earlier this year. As sister hotel to Edition’s first Tokyo property, located in the nearby business district of Toranomon, the Ginza Edition keeps a different sort of traveller in mind, fulfilling the needs of savvy urbanites seeking a cultural reset and recharge before hopping right into the middle of the action.
The building blends in well with its busy immediate surroundings, sitting nice and pretty on a block of similarly glossy boutiques and department stores just off Ginza’s main shopping thoroughfare, Chuo-dori. That’s surely appealing to Edition’s target audience: if-you-know-you-know jet-setters who want to blend in with the local cultural scene as much as they like to stand out in style.
It’s a far cry from the lush, jungle-like lobby of other Edition hotels, including Toranomon, which is grander in size and scale but appears comparatively dystopian due to its largely corporate skyscraper surroundings. With just over 80 hotel rooms and suites – equating to fewer than 10 rooms per floor – the vibes and views of the Tokyo Edition, Ginza, are friendlier to guests who want to feel more like a resident and live like a local. Standard rooms are on the smaller side at 41 square metres, but still large by Tokyo standards and no less luxe, with cosy windows perfect for people watching, offering snapshots of daily life on the streets below.