Style Edit: Australian mattress brand A.H. Beard just opened its flagship in Hong Kong
Since 1899, A.H. Beard has offered products conducive to premium sleep – now it has launched a line of sustainable mattresses too
Getting a good night’s sleep is the key to achieving optimal health and well-being, but creating a dreamy experience isn’t as easy as it sounds.
For years, experts have highlighted various components that form the foundation of a perfect slumber, including the most important: an exquisitely crafted mattress.
With over 125 years of experience, renowned Australian mattress brand A.H. Beard ticks all the boxes by offering customers the most rejuvenating sleep of their lives with its combination of storied craftsmanship, innovative technology and exceptional products.
The family-owned brand is now expanding its legacy in Hong Kong with the opening of its newest flagship store in MegaBox, further expanding its retail presence in a city where sleep is fast becoming a priority among its busy residents.
“Hong Kong consumers are increasingly conscious of the importance of quality sleep for their overall health and well well-being. By bringing our world class sleep expertise to this market, we’re confident that A.H. Beard can help transform the sleep experience for customers across the city,” says Garry Beard, chairman of A.H. Beard.
Founded in 1899, A.H. Beard is renowned for crafting some of the world’s finest mattresses, pillows and sleep accessories. The new state-of-the-art store, which is decked out in sleek midnight blue, is home to an expert team of devoted sleep technicians who will offer customers sleep assessments and personalised consultations.
It will also showcase the brand’s range of exceptional mattresses, including the bestselling Signature collection and the recently launched Origins mattress collection, which meets the growing demand for natural, organic and environmentally friendly bedding.
“In cities like Hong Kong and Shanghai, there is a recognition that stress management and sleep are critical to a healthier life. Consumers are also aware of the environmental footprint of their consumer choices and are looking for more sustainable products,” adds Helen Sawczak, New South Wales’ senior trade and investment commissioner.