Opinion / Powder versus liquid foundation: which is the better make-up for every season?
Are two-way cakes and powder compacts not as good as liquid foundation when it comes to flawlessly applied make-up and achieving a dewy complexion? We ask the experts to weigh in
If you live in a country with four seasons, you might be compelled to switch up your make-up products according to the season’s whims. After all, who can overcome the tragedy of a powdered face drenched in sweat?
So when the mainstream brands began to introduce powder compact foundation back into the market, I couldn’t help but wonder: in this age of HDTV and selfie-obsessed social media personalities, are we actually regressing?
Innovations happen incredibly fast – in fact, we’re looking at Augmented Reality when it comes to the future of beauty, which has grown into a US$532 billion industry today, according to a report by the retail analytics firm Edited.
Because if you recall the days of heavily-powdered faces and the matt complexions of the ’90s, you’ll understand my apprehension. When I was growing up in the late noughties, two-way cakes were all the rage for being a cheap, easy and quick fix – but, in my opinion, with dire results. You either ended up looking too brown or grey – both casualties of mismatched skin tones and long-wearing oxidation.
So, who’s buying powder foundation, or two-way cakes, for that matter?
Ipsa released a powder foundation this year to address all those issues. I must admit that I tried it as a sceptic, then was impressed by its airiness – you can even contour your face with the darker shade. Three-in-one – that’s a new take on the two-way cake.