How golf fashion got cool: polos, sweater vests and celebrity collabs score a hole in one
- ‘Golfcore’ hits come from Louis Vuitton and Ralph Lauren, but also collabs between Bape and Adidas Golf, Travis Scott and Nike, and Macklemore’s Bogey Boys
Mark Twain once quipped that a round of golf rather spoiled a good walk. Golf, however, is enjoying something of a makeover.
Perhaps eight-time PGA champion Chi-Chi Rodríguez was right when he said that “golf is the most fun you can have without taking your clothes off”. Today though, the clothes are not only being kept on – they’re better than ever.
Forget the days of regulation polos and plaid trousers (though in many cases dress codes on the course remain). In 2024, the influence of celebrity, luxury, and cool, emerging brands is shaking up golf’s image.
As was true of many outdoor pursuits, the pandemic drew large numbers of new players to the sport. Not only that but more women, more people of colour, younger people took it up.
As for golf style icons? Cutts says a few players immediately spring to mind.