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Style Shoot: Gucci’s Ancora collection lives and breathes the season – we shot new creative director Sabato De Sarno’s creations on the streets of Milan

Gucci’s Ancora spring/summer 2024 collection lives and breathes the season, even in the streets of Milan, and is the brainchild of new creative director Sabato De Sarno. Photos: Federico Barbieri for Style by SCMP
Gucci’s Ancora spring/summer 2024 collection lives and breathes the season, even in the streets of Milan, and is the brainchild of new creative director Sabato De Sarno. Photos: Federico Barbieri for Style by SCMP
Style Edit

  • Youthful energy, fitting in this season of reinvention, fires creative director Sabato De Sarno’s first spring/summer womenswear collection for the maison
  • Colours are bright and hopeful, and silhouettes are younger, bringing a fresh appeal to the brand

Sabato De Sarno’s first spring/summer collection for Gucci inhales a lungful of the season’s renewal of life, witnessing nature’s vitality even bursting into the streets and onto the rooftops of Milan for our April 2024 fashion shoot.

Such was creative director de Sarno’s intention when he unveiled this collection at Milan Fashion Week, presenting it as “a story of joy of life, of passion, of humanity”. Lively colours and younger silhouettes play out across the collection of hip dresses and tailored separates, signalling a budding fresh chapter in the house’s history.

Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri

Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
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Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri

Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri
Gucci Ancora collection of womenswear for spring/summer 2024, shot by Federico Barbieri

Photography Federico Barbieri

Styling Paola Ventimiglia

All outfits Gucci

Make-up Serena Palma using Typology Paris

Hair Francesco Avolio using Bumble and Bumble