16 best lingerie brands to heat up your Valentine’s Day, from Rihanna’s Savage x Fenty to Kim Kardashian’s Skims, and the Jennifer Lopez-loved Intimissimi and Cosabella

Feb 5 , 2024

Even Jennifer Lopez is a fan of lingerie brand Intimissimi. Photo: @jlo/Instagram

Valentine’s Day is just around the corner – whether you’re shopping for yourself or your significant other, these brands boast beautiful bras, panties, sets, slips, robes and more

‘It’ brand La Perla is committed to sustainability, Agent Provocateur is the boutique to visit for showstopping, special occasion pieces, while Fleur du Mal even offers nursing and mastectomy bras

You probably already have your favourite everyday undergarments, but when it’s time to put on something special, lingerie is the answer.

It’s important to remember that buying lingerie is personal. They’re called intimates for a reason! What really matters is finding something that makes you feel comfortable and confident in your own skin. And if you’re gift shopping for a special someone this Valentine’s Day, you’ll want to have their preferences figured out, too.

Lingerie shopping is a personal endeavour indeed. Photo: Free People

If you don’t know where to start, we’re here to help you navigate this shopping experience.

1. Only Hearts

Only Hearts has been in business since 1978. Photo: @onlyhearts1978/Instagram

Since 1978, Only Hearts has been making beautiful lingerie that’s meant to be seen. The brand even coined the term “inner outerwear”, making a statement that its lingerie can, and should, get to see the light.

Ruffles, lace, silk, and mesh – everything at Only Hearts oozes romance, from the sensual slips to the more simple, everyday intimates like briefs and bralettes.

The organic cotton Joey bralette and Butterfly briefs from Only Hearts. Photo: Only Hearts

What really sets Only Hearts apart is how its pieces are made. Everything from Only Hearts is manufactured in New York City using local deadstock and recycled fabrics, or organic, certified made in green textiles. These flirty, feminine underthings are proof that one person’s trash is another’s treasure.