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Style Edit: How Brunello Cucinelli’s spring/summer 2025 collection merges the sophistication of the French Riviera with desert mystique, all while championing ethical luxury

Brunello Cucinelli’s spring/summer 2025 collection. Photo: Handout
Brunello Cucinelli’s spring/summer 2025 collection. Photo: Handout
Style Edit

The collection sees timeless classics such as blazers, skirts and trousers accented with new forms and functions, while matching sets combine the masculine and the exotic

Italian label Brunello Cucinelli is the true embodiment of a modern luxury brand that is intent on making an impact beyond the fashion industry. Its name may be synonymous with quiet luxury and beautifully crafted designs, but its founder has also pioneered an innovative and humanistic approach to business that embraces pertinent values such as ethics and sustainability, making it a rarity in the fashion world.
Must-have suits in Brunello Cucinelli’s spring/summer 2025 collection highlight delicate summer hues such as cream, cherry blossom and sky blue. Photo: Handout
Must-have suits in Brunello Cucinelli’s spring/summer 2025 collection highlight delicate summer hues such as cream, cherry blossom and sky blue. Photo: Handout

The brand’s spring/summer 2025 collection is a poignant extension of these ideals, while also showcasing the commitment to excellence and craftsmanship that have made the maison among the most desirable names in the industry.

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The Brunello Cucinelli woman is invited to embark on a journey evoking the refined charm of the French Riviera. Photo: Handout
The Brunello Cucinelli woman is invited to embark on a journey evoking the refined charm of the French Riviera. Photo: Handout
Next spring, the Brunello Cucinelli woman is invited to embark on an evocative journey that blends the refined charm of the Riviera with the mysterious allure of desert dunes. This collection of beautiful contrasts forges an elegant, relaxed world that is rich in tailoring and craftsmanship, and interwoven with influences, empathy and connections.
Desert colours take centre stage in Brunello Cucinelli’s spring/summer 2025 collection. Photo: Handout
Desert colours take centre stage in Brunello Cucinelli’s spring/summer 2025 collection. Photo: Handout

Everyday dressing is elevated to a minimalist, refined aesthetic. Timeless classics such as blazers, skirts and trousers are accented with new forms and functions, while matching sets combine the masculine and the exotic. Knitwear sees soft geometries and weightless volumes come to life with craquelé-effect embroidery and exquisite macramé. Fluid metallic textures and handcrafted details such as raw sparkling fringes appear on clothes, while shoes and bags showcase the brand’s unique craftsmanship.

Brunello Cucinelli’s tailored looks marry traditional patterns with fluid fabrics and summery shades. Photo: Handout
Brunello Cucinelli’s tailored looks marry traditional patterns with fluid fabrics and summery shades. Photo: Handout

The colour palette exudes nautical flair, featuring vibrant touches of red, Oxford blue and navy that evoke the Riviera, while animal prints introduce an exotic twist. New neutrals such as tobacco and dark brown are refreshing additions.

The colour palette for Brunello Cucinelli’s spring/summer 2025 collection exudes nautical flair. Photo: Handout
The colour palette for Brunello Cucinelli’s spring/summer 2025 collection exudes nautical flair. Photo: Handout