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Style Edit: Armani’s iconic pantsuits – favourites of Zendaya, Cate Blanchett and Julia Roberts – bloom again in the Winter Flowers collection

Armani’s Winter Flowers updates the iconic pantsuit, empowering women with grace and a great silhouette
Armani’s Winter Flowers updates the iconic pantsuit, empowering women with grace and a great silhouette
Style Edit

  • Florals heralding beauty and regrowth adorn Winter Flower garments, emphasising the harmonious elegance that underpins Armani’s designs

Giorgio Armani may be known for his stunning evening gowns, but there’s a reason why countless celebrities, including Zendaya, Julia Roberts and Cate Blanchett, continue to choose his iconic pantsuits for their red-carpet appearances.
Armani’s pantsuits are rooted in a belief that clothing should empower and liberate women
Armani’s pantsuits are rooted in a belief that clothing should empower and liberate women

Armani’s vision for fashion has always been rooted in a belief that clothing should empower and liberate women. When the designer created his first suit for women using menswear fabrics, it was a revelation and changed the way women would dress forever.

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Armani Winter Flowers collection
Armani Winter Flowers collection

Since then his collections have continued to feature androgynous pieces that empower and liberate women by allowing them to express their individuality and personal style. His pantsuit however remains the designer’s most enduring hallmark and a core part of the fashion lexicon.

Instantly recognisable, a pair of Armani pants is testament to the designer’s meticulous attention to detail
Instantly recognisable, a pair of Armani pants is testament to the designer’s meticulous attention to detail

A pair of Armani pants is instantly recognisable with its clean lines, impeccable tailoring and flattering silhouette. Each pair exudes a sense of effortless sophistication and timeless elegance, regardless of who is wearing them. They are also testament to the designer’s mastery of the craft with their meticulous attention to detail. Each season they are transformed through a range of luxe fabrications and subtle nuances in cut and fit, making them feel fresh, exciting and contemporary.

A pair of Armani pants exudes sophistication with its impeccable tailoring
A pair of Armani pants exudes sophistication with its impeccable tailoring

The iconic pantsuit continues to take centre stage in the designer’s autumn/winter 2024 collection called Winter Flowers. Inspired by flowers that bloom even in the depths of winter, each look conveys a message of grace and hope intertwined with the power and energy of nature.

Armani Winter Flowers collection is inspired by flowers that bloom even in the depths of winter
Armani Winter Flowers collection is inspired by flowers that bloom even in the depths of winter