Prada’s Pradasphere II opens in Shanghai: the exhibition showcases the Italian luxury house’s reach beyond fashion – and the after party drew celebrities such as Jeff Goldblum, Gong Li and Liu Wen

Dec 7 , 2023

Prada’s Pradasphere II is a journey through the fashion house’s 110-year history. Photos: Handout

Post-Covid-19, luxury brands like Prada, Gucci, Louis Vuitton and Hermès are reconnecting with their audiences through events like exhibitions and pop-ups

Pradasphere II, held at Shanghai’s West Bund, features 400 physical and digital artefacts across art, architecture, culture and sport, and will run until January 21

Prada’s Pradasphere II, a public exhibition that delves into the illustrious 110-year history of the Italian fashion house, debuts this Thursday at Shanghai’s West Bund art hub, set against the scenic backdrop of the Huangpu River.

The brand’s co-creative directors Miuccia Prada and Raf Simons curated the multisensory exhibition that showcases Prada’s engagements beyond fashion. More than 400 physical and digital artefacts from the archives across art, architecture, culture and sport, as well as a cafe and gift shop, will be presented to visitors until January 21, 2024.

Held at the Start Museum, whose original site was the first sea-to-land transport platform in modern China, and reimagined by Pritzker Prize winner Jean Nouvel, the free exhibition connects visitors with the brand’s storied past, and its vibrant present and future.

This Pradasphere II’s magazzino highlights the 1988 inaugural collection by Miuccia Prada through to the current ones

The exhibition weaves through the timeless architecture of the Start Museum, echoing the seamless blend of history and innovation in Prada, which sets the stage for Miuccia’s reflections.

“I know this may be provocative to say – there is this belief that fashion is going to change with Covid, but I don’t think there is any change,” she said during the exhibition preview.

The journey commences with a digital parade of 10 runway models across various seasons, leading to a magazzino (Italian for warehouse), chronologically presenting Miuccia’s inaugural 1988 collection through to the latest with Simons. Delving into the archives, Simons uncovers the quintessential “Prada DNA that balances reality and eccentricity”.

“What is the definition of Prada ready-to-wear? I think the fact that was already set out in 1988 was interesting for me to discover, as well as for everybody else,” Simons said.

The “Prada a Milano” section represents the brand’s story under Miuccia Prada’s leadership

The double-shelved magazzino does not only give another dimension for visitors to admire Prada’s exquisite footwear, it also acts as a conduit to other intimate Prada worlds. These include “Fratelli Prada” and “Prada a Milano”, which entail the luxury brand’s founding story and the new Prada under Miuccia’s leadership respectively; “Gallery” that hosts a Damien Hirst work of Prada’s Galleria bag and other precious handbag collections; “Architecture” where visitors can scroll through Prada’s commissioned practices across the world in a futuristic home setting; and many more.