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What is the Hermès Birkin Lego bag – and is it real? Viral Instagram images showed AI-generated toy versions of Miss Dior perfume, Burberry’s trench coat and other iconic luxury pieces
STORYSumnima Kandangwa
- Hermès’ Birkin bags are known for being exorbitantly priced and notoriously exclusive, as they’re subjected to an annual quota – would you buy a Lego kit version instead?
- The toy company has partnered with streetwear brands like Adidas and Levi’s, but never a luxury fashion brand – this imagined tie-up with Hermès clearly shows there’s an appetite for it though
An Instagram post depicting a collaboration between Lego and Hermès went viral last week.
The post, shared by Instagram user @glam.tol, was a carousel of images showing kits for making Lego versions of the luxury brand’s highly sought-after and exorbitantly priced Birkin bags.
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To add to the steep price point, Hermès prides itself on meticulously overseeing the creation and distribution of the Birkin, making the handbags exceedingly exclusive and difficult to obtain.
Although a cursory glance at the Instagram post’s caption reveals that the Lego Birkin images were actually generated by artificial intelligence (AI), the internet seems to love the idea of a collaboration between the two brands, with the virtual item quickly becoming a “must-have” for many.
A Birkin Lego kit would allow individuals to own a simulacrum of the bespoke handbag, complete with all of its intricate components, without having to spend a small fortune.
On X, formerly known as Twitter, one user tweeted, “I know this is AI but I hope Lego actually collaborates with Hermès – I would do anything for the red and black Birkin.”
