Skims is launching a menswear collection: Kim Kardashian’s US$4 billion shapewear brand will sell boxers and briefs, with football legend Neymar and NFL player Nick Bosa promoting the collection

Oct 24 , 2023

NBA player Shai Gilgeous-Alexander, Brazilian footballer Neymar Jr, and NFL defensive Nick Bosa are a few of the male sports stars who are promoting Skims. Photo: @skims/Instagram

Kim Kardashian’s shapewear brand Skims is launching a menswear collection!

This includes a range of men’s products such as boxers, briefs, T-shirts, undershirts, tank tops and leggings, and will be available to shop online from October 26.

Kardashian first launched the brand in 2019 along with her co-founders Emma and Jens Grede to provide shapewear for women of different skin tones, body types and ages that aimed to be inclusive and body-positive.

“The expansion into the menswear space is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everybody,” Kardashian said in a statement to the press announcing the launch.

“Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” she added.

Brazilian footballer Neymar Jr is one of a string of male sports stars promoting Skims. Photo: @skims/Instagram

The new collection is priced between US$16 to US$54 for single items and between US$42 and US$98 for packs of products, with sizes ranging from XS to 5X. These products come in three fabric styles: cotton, stretch and compression – the latter being a more figure-hugging material, though not officially shapewear.

Kardashian told The Wall Street Journal that Skims shoppers have been requesting men’s products for their boyfriends and husbands for some time. This line had been in development for three years, she said.

NBA player Shai Gilgeous-Alexander wearing Skims for men. Photo: @skims/Instagram

The brand is promoting the collection with a string of male sports stars including Brazilian footballer Neymar Jr, NBA player Shai Gilgeous-Alexander and NFL defensive Nick Bosa.

“If you really want to communicate with hundreds of thousands of men, sports is the platform to do it,” Skims co-founder and CEO Jens Grede told the Journal.

Jens and Emma Grede helped Kim Kardashian get Skims off the ground. Photo: @emmagrede/Instagram

The Gredes are a powerhouse couple in the fashion industry and co-founded a host of celebrity brands including Khloé Kardashian’s Good American and Tom Brady’s athletic apparel brand Brady.

Skims was valued at US$4 billion in July after a US$270 million funding round. There are talks of an IPO on the horizon too.

“I believe Skims deserves to be a public company when the time is right,” Gredes told the Journal.

This article originally appeared on Insider.

Fame and celebrity

Just when we thought Kim Kardashian’s US$4 billion Skims empire couldn’t get any bigger, she dropped the news that it’s now expanding into menswear, releasing a new collection on October 26
Products include boxers, briefs, undershirts and more – and male sports stars like Neymar, Nick Bosa and NBA’s Shai Gilgeous-Alexander are already sporting the body-hugging items in a new campaign