Brad Pitt’s gem-toting plaid shirts – with diamonds for buttons: the Hollywood star’s God’s Own Cashmere label is worn by soulful celebs Bruce Springsteen, Gwen Stefani and Joey King

Nov 13 , 2023

Actor Brad Pitt pictured with God’s True Cashmere co-founder, jewellery designer Sat Hari. The label elevates the humble plaid shirts with 11 gemstones to keep you done up. Photos: Handout

Rob Lowe’s son Johnny Owen and Joseph Gordon-Levitt are also fans of Brad Pitt and Sat Hari’s homespun fashion label, which elevates grunge staples with an eco-conscious philosophy, recycled cashmere – and diamonds

Every plaid shirt comes embellished with 11 gemstones which both serve as buttons to keep you all done up, and represent the chakras of your body

With winter just around the corner, we are paying tribute to venerable, honest-to-goodness plaid, beloved not just of lumberjacks and guitar heroes but seemingly also the astute and ageless taste-meister that is Brad Pitt.

Bruce Springsteen is a fan of the God’s Own Cashmere brand

His label, God’s Own Cashmere, aims to weave luxe notes over an eco base, a head-spinning arrangement that sets the tone for the cooler months ahead.

Indeed, Californian sensibilities meet Italian craftsmanship in the latest release by Pitt and Sat Hari’s sustainable label, God’s True Cashmere, which marries earthy plaid patterns with the softest of materials.

The brand’s autumn/winter 2023-24 edit, now available exclusively at Joyce, introduces everyday basics with a touch of spiritual flair, spanning shirts, hoodies and track pants, all made with limited-edition cashmere, fully sourced, woven and assembled in Italy.

God’s True Cashmere co-founders Sat Hari and Brad Pitt model pieces by the label

That spiritual tinge comes through the label inviting you to get more in tune with Mother Nature and perhaps yourself. Each shirt is buttoned with eleven gemstones, the number 11 being significant for believers in numerology, with seven gemstones lining the front representing the seven chakras of your body. Every thread, down to the smallest tag and label, is recycled.