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Why celebrities love the colourful suit – Harry Styles, Ryan Gosling, Kate Middleton and Meryl Streep are all fans

Colourful suits in Erdem spring/summer 2025. Photo: Handout
Colourful suits in Erdem spring/summer 2025. Photo: Handout

A well-tailored suit in a perfect pastel shade adds sharp sophistication to your every step – check out styles by Alexander McQueen, Erdem and more

There’s a certain, quite delicious irony inherent in a candy pink suit. A subversion of power. The capacity for surprise.

Catherine, Princess of Wales in Alexander McQueen. Photo: WireImage
Catherine, Princess of Wales in Alexander McQueen. Photo: WireImage
For Erdem Moralıoğlu, exploring these contrasts was essential for his spring/summer 2025 show during London Fashion Week last year. The designer took inspiration from the 1928 novel The Well of Loneliness – the seminal work by Radclyffe Hall that was banned for a time in Britain for its treatment of lesbianism.
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“The collection explored masculine tailoring and feminine dresses. There was a push and pull between the two,” Moralıoğlu says of the range, which also includes pastel green and bubblegum pink double-breasted suits.

“I wanted to play with traditionally masculine shapes and silhouettes, combining them with delicate and feminine colourways,” he explains.

Erdem spring/summer 2025. Photo: Handout
Erdem spring/summer 2025. Photo: Handout
For the suiting, Moralıoğlu collaborated with the late renowned Savile Row tailor Edward Sexton, who famously created suits for everyone from Bianca Jagger (including that white tuxedo) to Harry Styles – as well as just about every other besuited celeb in history, from Annie Lennox to Twiggy.

Moralıoğlu found the experience of working with Savile Row inspiring. “Savile Row has a very technical and beautiful approach to craftsmanship, entirely hand finished,” he says.

Re-reading The Well of Loneliness, which tells the story of Stephen Gordon, a woman living as a man, and her doomed relationship with Mary Llewellyn, Moralıoğlu was particularly struck by a chapter in which Stephen is fitted for a suit on Savile Row.

Meryl Streep at the 76th Primetime Emmy Awards 2024. Photo: Getty Images
Meryl Streep at the 76th Primetime Emmy Awards 2024. Photo: Getty Images

“Beyond a fitting, it felt like an awakening,” he says. “I wanted to explore this in the collection. Working with a Savile Row tailor, it felt interesting to fit the jackets on female models, making them more masculine in the process.”