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8 of Taylor Swift’s most affordable outfits and where to buy them: from Lululemon leggings and the cute US$60 Popflex skirt she wore for pickleball, to the Aritzia dress she wore out with Blake Lively
STORYBusiness Insider
- Taylor Swift may be a billionaire thanks to her record-breaking Eras Tour, but she still keeps it real with pieces from a range of affordable fashion and jewellery brands
- She wore a US$40 Halara mini skirt alongside Travis Kelce and Ice Spice at Coachella, and teamed Lululemon leggings with Adidas x Ivy Park sneakers while out in New York
Taylor Swift’s influence is undeniable: whether it’s crashing Ticketmaster with her sold-out concert tickets, setting streaming records, or causing a measurable boost in the US economy, almost everything the singer touches turns to gold.
The same can be said about her effect on fashion. We spoke with several small businesses about the “Swift Effect”; aka her ability to sell out items and spark big business for small brands she wears. One brand, Wove Made, said they saw a 2,000 per cent increase in sales when Swift was spotted wearing a custom bracelet to a Chiefs game.
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While Swift is now a billionaire, you can still find a surprising number of affordable brands in the singer’s wardrobe. Sarah Chapelle, the fashion reporter behind Taylor Swift Style (which was the first to identify most of the pieces named in this article) told us that one of Swift’s signature style choices is pairing designer pieces with items from accessible retailers. “This kind of approach really underlines her approachable, relatable image,” Chapelle said.
Below are eight affordable items that Swift has been spotted wearing recently.
1. A US$40 Halara skirt and a hat supporting Travis Kelce’s podcast
Most recently, Swift was seen in the crowd at Coachella wearing a skirt from Halara that costs less than US$50.
Swift and her boyfriend Travis Kelce recently attended Coachella to cheer on several of their performer friends, including Ice Spice and Jack Antonoff. Taylor was spotted in the crowd wearing a US$40 mini skirt from Halara with a buckle garter detail. She paired the skirt with a hat supporting Kelce’s podcast New Heights, which quickly sold out.