5 hottest male-led Calvin Klein campaigns ever: The Bear’s Jeremy Allen White broke the internet with his underwear shoot, but remember Justin Bieber, Mark ‘Marky Mark’ Wahlberg and Michael B. Jordan?
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Nothing comes between Jeremy Allen White and his Calvins.
White’s toned muscles and abs against the backdrop of the iconic cityscape broke the internet, with fans (female ones especially) pouring in to leave their thirsty comments. “Want him in a way that is concerning to feminism,” one user wrote, while another fan simply said, “Yes chef!” referencing the actor’s role as the award-winning chef Carmy in the Hulu comedy-drama The Bear, for which he just won the Golden Globe for best actor – television series.
![Jeremy Allen White’s Calvin Klein campaign image garnered nearly 1.7 million likes in its first 10 days. Photo: @calvinklein/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/93bc42f4-3c47-4f73-b3fb-7139c13ac102_7390c88c.jpg)
Calvin Klein underwear campaigns tend to have this knee-quivering, heart-racing effect on their audience – after all, this isn’t the brand’s first rodeo.
Here are five more of Calvin Klein’s hottest and most iconic underwear shoots from over the years.
1. Aaron Taylor-Johnson
![Aaron Taylor-Johnson appeared in the brand’s Calvins or Nothing campaign last year. Photo: @aarontaylorjohnson/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/d958b93c-3c45-4f4e-b1f8-c77841edce8d_51334ada.jpg)
2. Mark Wahlberg
![Mark Wahlberg’s and Kate Moss’ iconic 1992 shoot. Photo: @90samerica/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/b9a8f8da-7930-46a2-9535-e2fc7df9da95_6f29a156.jpg)
Wahlberg was only 21 and still went by his rapper name Marky Mark when he starred in a 1992 Calvin Klein campaign alongside a teenage Kate Moss. Wahlberg’s shoot is considered one of the most iconic adverts to date and its insane popularity is what led to the launch of his acting career.
3. Justin Bieber
![Justin Bieber’s first Calvin Klein underwear campaign, with Lara Stone, was in 2015. Photo: Mert & Marcus](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/37fcb5a4-d0f9-457e-9e49-aa1fd653b1c7_f052c406.jpg)
Bieber has appeared in a number of campaigns for Calvin Klein, but the most memorable has to be his first shoot alongside supermodel Lara Stone in 2015.
4. Jamie Dornan
![Jamie Dornan’s 2009 shoot attracted its share of attention. Photo: @calvinklein/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/fc112132-3a43-47d7-88b2-c3ccb0dcf3b0_b70e8aef.jpg)
In 2009, before he starred in 50 Shades of Grey, Dornan appeared in a steamy campaign for Calvin Klein too.
5. Michael B. Jordan
![Michael B. Jordan also appeared in last year’s Calvins or Nothing campaign. Photo: @calvinklein/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/01/15/ee03d47c-6c8d-41b0-87f8-931ecb2d80dc_7390c88c.jpg)
The Black Panther star stripped down to a pair of classic CK boxer briefs and showed off his muscular physique in a campaign for the brand last year.
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- Jeremy Allen White, Golden Globe-winning star of the Hulu culinary comedy-drama The Bear, attracted plenty of thirsty social media comments with his steamy Calvin Klein underwear shoot
- We look back on some of the brand’s previous stand-out campaigns, from Justin Bieber co-starring with Lara Stone, to Mark Wahlberg and Kate Moss in the 90s – back when there was no internet to break