5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim’s Eunchae and NewJeans’ Hanni, to Ive’s Wonyoung, Aespa’s Karina and NMixx’s Sullyoon, repping Gucci, Armani Beauty and Miu Miu

Nov 13 , 2023

Ive’s Wonyoung, NewJeans’ Hanni and Aespa’s Karina are all K-pop idols who have become fashion trendsetters, catching the eye of luxury brands. Photos: @katarinabluu, @for_everyoung10/Instagram; Handout

These K-pop idols and Gen Z darlings have all become global jet-setters and fashion trendsetters, from sitting front row at Thom Browne’s couture show to representing luxury jewellery brands like Fred

Korean stars Le Sserafim’s Eunchae and Sullyoon of NMixx know how to master trends like preppy ‘high teen’ fashion and ‘French girl’ style with ease on social media

In the past few years, South Korea has emerged as a powerhouse of inspiration and innovation in fashion. At the forefront of this revolution you’ll find K-pop idols, whose magnetic charm, fearless experimentation and distinctive wardrobes have captivated fans worldwide – and captured the attention of luxury brands too.

If you’re in need of a wardrobe refresh, look no further than these five female K-pop stars who are rewriting style rules, turning heads with their unique dress sense and sartorial choices that have transformed them into major trendsetters.

1. Hanni of NewJeans

NewJeans’ Hanni starring in a campaign for Armani Beauty. Photo: Handout

Aside from being one fifth of Gen Z darlings NewJeans, Hanni is also a global ambassador for Armani Beauty and Gucci, who shows off a fashion sensibility that blends contemporary trends with vintage flair.

Hanni carrying a Gucci Horsebit 1955 handbag. Photo: Handout

One of her most distinctive traits is her knack for revitalising timeless pieces with a modern twist. Whether she’s wearing a vintage-inspired tweed jacket from Gucci or rocking a Dickies 874 miniskirt paired with Timberland boots, she marries cutting-edge fashion with classic staples time and time again, showcasing her unparalleled flair for mixing and matching.

2. Eunchae of Le Sserafim

Le Sserafim’s youngest member Eunchae is well-known for her retro “high teen” or preppy fashion. Photo: @hhh.e_c.v/Instagram

The youngest member of Le Sserafim swiftly emerged as a fashion icon with a style that’s equally as refreshing as the group’s music. Eunchae’s power lies in her ability to curate retro-inspired casual attire. At just 16 years old, she embodies a softer, more endearing aesthetic well beyond her years and perfectly in tune with South Korea’s “high teen” trend, reminiscent of the late 90s and early 2000s fashion. Her style also evokes a youthful nostalgia that has resonated with a new generation of fashion enthusiasts.

Eunchae has previously modelled for Korean streetwear brand Kirsh. Photo: @hhh.e_c.v/Instagram

Eunchae’s ascent to fashion prominence reached new heights when she posed as a brand model for the Korean streetwear brand Kirsh.

5 Gen Z K-pop idols making waves on the fashion scene, from Le Sserafim’s Eunchae and NewJeans’ Hanni, to Ive’s Wonyoung, Aespa’s Karina and NMixx’s Sullyoon, repping Gucci, Armani Beauty and Miu Miu

1. Hanni of NewJeans

2. Eunchae of Le Sserafim

3. Wonyoung of Ive